Project:
I was asked to create a campaign to encourage Lane county citizens to continue to wear face coverings and keep social distancing when possible.
My Process/Challenges:
I approached this project by choosing images to best go along with the messaging I wanted to promote. I gathered images from royalty-free websites and created a collection to share. At the moment of creating these images I struggled to gather images that fit within my messaging, but after dedicating time and resources, I was able to make the campaign I envisioned.
Outcomes:
These images were shared across multiple different social media platforms and our followers also sent in their own examples of how they social distance with loved ones. This campaign kickstarted more engagement with our followers.
